Fashion Targets Breast Cancer's 2014 Launch Party

Last night saw 2014’s chic and stylish launch of Fashion Targets Breast Cancer at the impressive St Pancras Renaissance Hotel in London. Champagne flowed through the grand rooms as well as some of fashion’s finest including the gorgeous Suki Waterhouse, Made in Chelsea’s Millie Mackintosh and Rosie Fortescue and Eliza Doolittle. The party was hosted by Deanne Oliver-Evans (founder of Golden Brown events and ambassador of the charity) and celebrated the launch of the UK’s leading charity fashion campaign, which has raised more than a modest £13 million to date.
Guests enjoyed DJ sets from Blonde Ambition, Brydie Tong, Georgie Rogers, Hilit Kolet and Sophie Lloyd as well as an exclusive acoustic performance from melodic folk band, The Night VI during the event. A selection of delicious canapés (the mini fish and chips were a personal favourite) were available as well as mini makeovers by brands including GHD, a floral photo board with props for pics, the opportunity to purchase items from this year’s official Fashion Targets Breast Cancer collection, and the chance to win fantastic prizes from the likes of Mulberry, Alexander McQueen, Lucy in Disguise and Topshop - all for an incredibly worthy cause. All proceeds from the event are going to Breakthrough Breast Cancer’s life-saving work.
Fashion Targets Breast Cancer which was founded by Ralph Lauren in 1994, unites the world of fashion as a single force combating the disease. This year’s campaign is fronted by the stunning model Laura Bailey, singer Emeli Sandé and GB Olympian Jessica Ennis-Hill, who lead the 2014 call-to-arms and this year’s celebrity ambassadors include Rosie Fortescue, MTV presenter Lilah Parsons, Antonia O’Brien, Deanne Oliver-Evans and Eunice Olumide. Retailer partners including River Island, Warehouse, Topshop, Laura Ashley and Debenhams have produced gorgeous pieces for this year’s Fashion Targets Breast Cancer collection and prices range from just £2 to £85.

What’s great is that each of pieces from the collection carries a minimum 30% donation to Breakthrough’s work! For more information on how to get involved and to shop the collection visit the Fashion Targets Breast Cancer here.

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