Thursday, 9 December 2010

Mulberry Expands & Shines

Uber-stylish fashion label Mulberry has enjoyed nothing but success in the last six months with revenue up by 38%. What recession you say?

In the last year Mulberry has designed the 'Alexa' range based on Alexa Chung herself, from which the 'Alexa' bag became the sell-out bag of year. The brand won the 'Best Designer Brand' prize at the British Fashion Awards on Tuesday and it has closed the old flagship Mulberry store on New Bond Street, to open an even bigger flagship store a few doors down. And that is just a few highlights of the brands achievements this year.


The new store collectively expands over 5400 square feet and resembles a contemporary warehouse space that transforms with the decoration of beautiful clothing, shoes and accessories, including brand staple accessories collections, Bayswater, Daria and now, Alexa.

What's more, New York's chic neighborhood of Soho can also look forward to a new US flagship store that will spread across 5,000 square feet in the near future, marking Mulberry's business development in the US.

See the new flagship Mulberry store at 50 New Bond Street, London that opened on 1st December. This week Mulberry's new Spinningfields store opens in Manchester too.
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